60% of the population is now living in
cities. So tennis has to become more urban. [Antoine] Our goal with the new Pure Strike is about
bringing more feel to the racquet and more responsiveness to the racquet.
This is what we call “sharp control.” It is a new definition of control that we really
believe in and that Dominic Thiem for us totally embodies. When he plays his game
we can totally understand he hits hard, far from the baseline,
long shot, you know, but still he needs very much his control. [Alex] In terms of type of
players, obviously this is for a player looking for control and we are in
that control player wanting to hit very hard without compromise. You have also
that player that want that little pop that you found in that previous version,
so definitely a performance player who wants to stand out on the court. [Bertrand] Since years we tried to be the brand of power,
energy, spin — and Strike is another story. You know that the eye of a human is mostly attracted by a color. The first
thing you can say from the product is about color. If I’m talking about a racquet,
what do you think about this racquet? Could you describe this racquet?
The first thing you’re going to say is It’s a white racquet. For us white is purity.
The modernity of purity today is essential. Don’t talk too much.
Deliver the right function, the right technology in a short time and this is
exactly the spirit of Strike. Short time, short reaction. Yes it’s pure, clean, modern, urban.
This is my type of player. And we believe this is the new type of player;
this is the beginning of a new generation of player. [Antoine] If you are a player that last used the Pure Strike,
it’s going to be a very, very easy switch for you because we made sure we would bring the same spirit into the new Strike with
added feel and added responsiveness. If you loved the Strike you are going to
love this one even more. [Alex] We wanted to make sure that we kept
that playability, so if you go from the former one to the new one, no
problem, and you’re even gonna have that special feel on top of it that makes a
huge difference on court. [Bertrand] You can’t imagine the amount of days, hours,
and months of job from a team like Zebra and Babolat. And I remember the number
of trips and days we spent in the factories to make it happen, so I hope
that the maximum of the players will try and adopt this racquet because it’s
a part of our guts. [Antoine] The Strike is a project I’m very proud of. The team has
worked on it very hard. It’s coming soon. Be ready!

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Dennis Veasley

30 thoughts on “Sneak Peek: Babolat Pure Strike (3rd Generation) Tennis Racquets (Dominic Thiem)”

  1. I demoed the current versions and were harsh on my arm even at low tensions. I heard nothing in this video that would convince me otherwise with this new version. If it was going to be easier on the arm, they would have said so.

  2. See now that I’ve switched to the ref 97 I can’t play with anything else like I tried the 98 16×19 and could not control it

  3. The truth about tennis is that 99% of the top ranking players today still uses old technology racquets with new paintjobs. So, keep your bla bla bla thing up to sell more for the foolish people.

  4. I was so disappointed with the gray on the sides of the hoop, as I felt more of the beautiful bright orange on the Pure Strike (current version) would’ve looked awesome. They added some color pop to the hoop for the 2020 version—which is awesome. Yet I almost like the underwhelming current Strike better… the 2020 looks, to me, far too busy, with all the unnecessary repeated writing on the throat 🤦🏻‍♂️

  5. Getting 2 the day they hit the UK..My current PS have had the bejesus knocked out of them so August can't come soon enough!! 😉😂👍

  6. Im not a fan of this paint-job… But the specs are more important. The stiffness of this new pure Strike is supposed to be quit a lot higher. Dont really know how to feel about this. They added some free power to make the 2020 version appeal to more people. All this marketing blabla is nonsence anyway. Good thing is that 2017 model will be in sale soon.

  7. Did not like the previous model at all. Kept it for 2h as it caused me elbow pain. So pass on this one too.

  8. It’s quite disappointing that the manufacturers of tennis rackets are conning us to by producing rackets which are not used by top players who they endorse . Either sell me Dominic Thiems racket to his specifications or just reduce the price ?

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