Liverpool win legal battle over New Balance deal Liverpool FC have won a legal battle over a multimillion-pound sponsorship deal with the US company New Balance  The European champions were taken to court over their alleged refusal to honour a reported £40m-a-year deal, which expires in May 2020  Under the terms, the footwear firm is entitled to renew its sponsorship if it matches any competitor’s offer  But Liverpool argued that New Balance could not match Nike’s five-year deal of £30m a year in terms of marketing  Giving his ruling in London, Mr Justice Teare ruled in Liverpool’s favour, finding that “the New Balance offer on marketing was less favourable to Liverpool FC than the Nike offer”  The judge said Nike’s offer to use “global superstar athletes”, such as tennis player Serena Williams and basketball star Lebron James, to promote Liverpool products could not be matched by New Balance

Tagged : # #

Dennis Veasley

Leave a Reply

Your email address will not be published. Required fields are marked *