Ninh explains: Do the British actually like
the NFL? Now, if you’ve been tuning into my channel,
you’ll quickly realise that I’ve covered the NFL in the UK, like a lot. And a lot of haters and naysayers all seem
to have misguided notion that this is just a fad. A novelty. The British public don’t actually care about
American Football and that the NFL wouldn’t work in England because of various reasons. But are they actually true, or do people just
not want to open their eyes to the possibility that not only does the NFL survive in England,
but thrives in a market that’s across an entire ocean. Let’s recap, the NFL has been hosting games
in London every year since 2007. They keep coming back to London, not Berlin,
not Paris, not Munich. And there’s a reason for that. Because a) the NFL is awesome b) the NFL has
no problem selling tickets over here and c) contrary to popular belief: the British actually
like American Football Whilst admittedly American Football doesn’t
get the same coverage as say other sports, over the years it has gotten significantly
more. Can you find the NBA in the newspapers, or
the NHL on terrestrial TV? How about a talk show about the MLB? Nope, none of those. But the NFL has all three in the UK. Why do you think that the MLB, the NHL and
the NBA are all trying to copy the NFL in London format? Because it’s a massive market and the British
audience is huge. But I know some of you are going to be throwing
out some objections. British fans don’t actually care about the
NFL. They only like soccer and getting drunk. Oh really? How about this? Or this? Or this? Like it or not, the demand for the NFL in
London and in Britain is sky high. Pubs stream games on their big screens, people
have Superbowl parties and watch the draft, fans pay massive subscription fees to watch
regular season games on Sky. The Jaguars have a UK based fan club with
UK fan events. This is more than most of our traditional
sports! Look around and you’ll see coverage of the
NFL in one form or another. Sometimes more than Cricket, Rugby, Netball,
Tennis, Badminton and all the other sports that you associate with England except football. Because nothing beats that over here. And as for the getting drunk thing … that’s
probably true. But here’s the thing – there are people
who are quickly becoming disillusioned with football. When only a handful of the richest teams can
win every season, and the sheer amount of hatred that fans display against fans of other
teams, it’s a refreshing change to mingle with fans of other teams without animosity
and without people beating each other up in the street. Or suffering verbal abuse for wanting to like
a specific team. American sports has superior fan interaction
and it’s better – you could like different teams and hate the team of someone else, but
you’re all fans of the game and treat each other like friends. That’s how it should be. But it’s in London, people aren’t going
to travel that far. Well I’m here, watching two teams I generally
don’t like and I’m a Cowboys fan that lives 206 miles away. I’m here again, and I’m here again … literally
yesterday. A 420 mile round trip in a day just to watch
the NFL and I’m not the only one. There’s a trainload of people making the
same journey. These guys are here, they flew in from Philadelphia
and these guys are from Carolina. This is the National Football League – this
is big time. People will come to watch it, and people will
travel long distances to do so. Unlike America, where public transport generally
sucks, the transport system in England is actually pretty good, albeit expensive … and
somewhat unreliable. This is a prestigious league, and it doesn’t
matter which teams are playing – fans will always come and watch. By the way, I just watched Jameis Winston
throw 5 interceptions when I put money down for the Bucs to win. Thanks Jameis. Most of those ‘fans’ aren’t from London
or England. They’re from mainland Europe. Where on earth did you get that notion from? There’s been absolutely no reports suggesting
this and pretty much all the people I spoke to during the fan events … .all British. And this one German guy. But mainly if they’re not travelling in
from the US, they’re mostly all British. By the way, this German guy was actually quite
funny and surprsingly a Green Bay Packers fan. And here’s the thing about London and about
American Football in general – fans of opposing teams can happily sit together and watch a
game regardless of who’s playing. Something that generally doesn’t happen
with regular football. There’s not enough people in London to support
an NFL franchise. Are you serious?! One of the biggest cities in all of the free
world couldn’t support an NFL team? An NFL team may serve an average population
of 1.2 million London has 8 million residents. And it’s the only place that has the NFL
in a country of 62 million. 62 million fans, and you don’t think we’d
sell out a stadium of just 80,000 people? Those London games are actually losing money. If the NFL was really losing money, would
they really keep coming back here every year? You wouldn’t think they’d pull the plug
like some OTHER failed European experiment. Or some other failed experiment in a certain
Canadian city. Regardless of some articles that suggests
that the NFL is actually losing money over these games, you have to put common sense
hat on. The NFL is the biggest profit making machine
in all of sports – the moment where London doesn’t make money is when the NFL says
goodbye. But trust me, at the prices they’re charging
for everything – these guys are seriously rolling in cash. It’s a license to print money over here. What about Canada? What about Mexico? No to Canada thanks to the Bills in Toronto
disaster, although they are hosting games in Mexico now. But they don’t have anywhere near the same
amount of impact on a population like London does. Why don’t you come up with a pro league
just for the UK? We have one. It’s called the BAFL – but it’s not
exactly pro. So you think that London is getting an NFL
franchise soon then, do you? Well, I’m still on the fence. The Jags were the favourite to move to England’s
capital, but owner Shahid Khan has backed out of buying Wembley. It’s a tremendous blow to his chances of
moving a team there, but I strongly suspect that this story doesn’t end here. I’m pretty sure he has some other plan up
his sleeve. And the New White Hart Lane Stadium has a
permanent retractable NFL field built in so there’s already a ready place to play. And the stadium was awesome by the way, but
such a pain in the ass to get to. I wouldn’t put it past Dean Spanos to pull
a stunt like moving the Chargers to London. As unlikely as this sounds, this is Dean Spanos. Him and Stan Kronke are possibly the worst
owners in the NFL … and Dan Snyder, him too. … Fuck you Spanos. Why don’t you expand by four teams and have
a whole division in Europe? Having one team in Europe is hard enough. Having 4 teams is logistically more difficult. London has proven to work for the last 100
years there’s no denying that. But the same can’t be said for Berlin, Paris,
Madrid or any other major European city. Whilst some of these cities have had teams
and played games in the past – I don’t think any of them would have the same impact
as London. As for expansion, I don’t think that’s
on the cards for the NFL or their owners right now. Let’s say you’re right and London does
get a team. They won’t have any fans because everyone
else already supports a team. Here’s the dirty little secret – allegiances
can be changed … and allegiances can be bought! People can change the teams that they like. Is it any co-incidence that the Jaguars had
almost no British fans before they came here? But once they started playing regularly, and
marketed heavily to the public, they’re now the best supported NFL franchise in the
country? If London has its own team with its own identity
– people will make the switch. If there’s one thing you can say about being
British, is that we like our British sporting heroes. Keep that American shite outta my city. Millwall, Millwall! Sorry football fans, but the NFL is here to
stay. Maybe not a permanent team, but the NFL is
making too much money to ever stop playing in London any time soon. In short: I believe that the NFL have got
a pretty sweet deal. They’re making money playing games in an
English speaking market to an untapped audience that’s highly receptive of them. In theory, they don’t actually need to move
a team over here to benefit from British fan dollars. They could just keep doing this every year
with different teams and the demand would be exactly the same. And the proof is in the pudding. This year’s four games were sold out in
just 40 minutes and there’s no signs of it slowing down. Although there have been various suggestions
that the Jaguars may or may not move – one things for certain, the British like the NFL,
and the NFL isn’t showing any signs of not playing there anytime soon. So if you like this sort of thing, be sure
to like, share and subscribe. Check out my other channel to see what it’s
actually like seeing an NFL game in London and subscribe to that channel too. Comment on the comments section below and
let me know what you think … oh, and we do stand for the national anthems. Just saying.

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Dennis Veasley

100 thoughts on “🏈 Do the British actually like the NFL? 🇬🇧 American Football in London Vlog”

  1. Apologies for my voice crackling in various parts of the video.
    My voice never really recovered from swearing at Jameis Winston throwing interceptions.
    Throwing 2 less interceptions probably won the Bucs the game. Come on man!

  2. mexico dosent have the same impact as london does yo say he, well who has the record for largest crowd in an NFL game?

  3. Hahahaha ! The British ! Hahahaha !
    Biggest AFL hits parts 1-2
    AFL hits know your enemy.
    AFL big hits.

    NFL recruits punters from AFL.
    The common misconception is that we play rugby.
    Hahahaha ! No. We play AFL.
    Only some rugby.

  4. I’ve been wondering this. I’m American and I lost interest in the league, but I definitely thought true British people would never be on board. I thought most of the people in those stadiums traveled from the US to London.

  5. the NFL's cash cow is not in game attendance………. it's in licensed merchandise. You watch the sport and wear the brand.

  6. my ex feminist girl friend told me that woman who go to football matches only pretend they like football.  so maybe they love spending their money "pretending"

  7. In rugby union fans of different and opposing teams can also sit together and be friends and have a drink with each other. The fans of the 49ers and the Raiders come to blows sometimes…

  8. I think there may be more support for a London team from America if the NFL changed a few things about that uniquely-situated team.

    1. Start their games later. Asking people on the west coast to wake up at 6:30 am to watch a game is asking a lot. They should start their games at 6 pm local (1 pm EST), and just accept the fact that most of their games in London will be at night.
    2. The team should be a new at-large franchise with no conference or division (sort of like Notre Dame; no stealing a team from the US), and all of its games would be in London, except for playoff games. It would play a balance of AFC and NFC teams, rotating through them all every two seasons.
    3. To make the playoffs, its record would have to be better than the worst record of all other teams making the playoffs, and it would always start out as the last seeded wildcard. If it made it to a conference championship game, and it had the better record, that game could be played in London. (During the playoffs, most likely it would have to just stay in America for practices until it returned home.)
    4. All teams going to London to play will play their previous game on a Thursday night. That way, they will have about the same rest as the London team before the game.

    Under the above conditions, I would love to see my Texans on occasion travel to London. As a minimum, a change they could and should make right now is to get a good-looking on-field British sports reporter with her sexy British accent to interview the players and coaches.

  9. I know that they love the NFL in the UK and that's awesome, but … Why the Jaguars? Ironically, that's the least popular team in the United States. Then again, it's also the most likely that would make a permanent London team so there's that.

    I also think that of course an NFL team is coming over there. My guess is it'll be the Jags within 10 years, but you could see the Chargers responding to a fickle LA crowd that never really asked for them to come as well.

  10. Try convincing people like Jeremy Clarkson and most of the UK that anything that is American is good. Not going to happen.

  11. If the Chargers ever move to London, I'll definitely visit for a game. I'm certainly never going to buy a fucking ticket to see them in Stubhub or LA even though I'm 2 hours away. Guess where I live…

  12. Well done, got a new subscriber. Chinese American NFL fan who is also an Anglophile. I'm definitely going to make a London NFL game sometime in the next few years and try and catch a taping of Graham Norton 😛

  13. It's funny how Americans get pissed about us getting a team, but when thier team wins the superbowl they call themselves "world champions".

  14. The Nfl should stay American always, and it sucks for the players to travel from west coast US to Europe because ot the jet lag

  15. I love and have so much respect for any British fans giving our sport a chance. Talk about true fans. You barely can watch the games, and yet you come out or tune in regardless. Sorry if I sound like a kiss ass, but I just think it’s cool to have overseas fans who are open-minded and passionate. Like I said…true fans.
    I’ll buy any of you a drink anytime if I run into you. Sincerely, a Lifelong Chiefs/Bengal’s fan

  16. Diehard Tampa Bay Bucs fan here! Have been for years! Where was I when they played over here recently? In Canada!! Just my luck! 😉

  17. I think it's dope the British enjoy American football. It's such a weird game, but it is pretty entertaining. Really love all that strategy that goes into it. I say if London wants a team, they should get one. The more the merrier.

  18. As someone that's been to multiple london games, a lot, and I mean A LOT of the fans going to these games come from other european countries; germany, scandinavia, belgium, france, the netherlands, …

  19. Was there any great organic reception to the Yankees/Red Sox game? I''ve been thinking about going to the Cardinals/Cubs games this coming summer.

  20. I'm not convinced. Europe, including England had a football league. WLAF. Aka NFL Europe. Started in 1991 with 10 teams. By 1995, league contracted to 6 teams. The NFL ended the experiment in 2007 due to lack of interest and rising costs.

  21. Yeah, London could not support its NFL Europe team. This is an event that people travel to from all over Europe and as you point out even the US. This changes when it becomes a permanent team. It was actually Germany that showed the most promise of supporting its own team, but would not bow to the NFLs demands when it came to TV. That is why the NFL Europe lost its funding and the NFL adopted its current format.

  22. NFL World League – FAIL!
    NFL Europe League – FAIL!
    If the NFL puts a well established team or a new expansion team in London, it will fail!

  23. One major problem with a permanent NFL team in London: You know the UK is very strict with permits and visas. Also, a lot of players might not want to uproot their lives and move to another country

  24. The biggest problems I see with moving a team to London is the travel and time scheduling would be a nightmare. As well as complicate divisions

  25. They also do games every year in Mexico. Which is the NFL's biggest market outside the US. Same as the MLB and NBA.

    Data compiled by Statista shows that Mexico’s 23.3 million fan base is second only to the US.

  26. there are lot of german fans, we have german fan "parties" before every London-game (check for example) 😉 but yes: the british (and the germans) love the NFL!

  27. Friends don't let friends drive drunk, or be Cowboys fans 😉 Seriously perhaps the next time the Pats hit London I will go.

  28. Coming from an Australian who literally just vlogged in my channe about his first NFL game in London, idea of American football is lower known then the UK but still much higher than most other countries, it would survive and thrive in a place as diverse and huge as London.. I believe we will eventually see some kind of extra involvement in the league as the future proceeds.. not just the occasional game. 🇬🇧✊🏼🥳

  29. F the NFL were to move a team or adopt a team and London England what would be a good name and it usually would have to represent the English people

  30. I'm definitely no expert in finance, sports medicine, or logistics but if Toronto can have a rugby league team in the English top-flight then surely putting an NFL team in London wouldn't cause all the massive problems people have been suggesting (if done right of course)

  31. Green Bay, Wisconsin has a population of 101 thousand. If that city can support a franchise, London sure as hell could.

  32. I'm a Geordie Giants fan. It seems that both Newcastle United and the New York Giants are in a contest as to who can disappoint me the most 😂

  33. How do you expand the NFL by just 4 teams to form a whole new division? What Conference will that division be in? Are you going to create a whole new conference? If you’re going to keep it to just 2 Conferences then you need to expand the league to two new division with 4 teams in each. That’s the only way to keep it evened out. So with the UK population at 62 million will that be enough to support 8 new NFL teams? Will there be enough NFL fans from that 62 million to suffice?

  34. Offensive and Defensive linemen in the NFL weigh in the 20-25 stone range. Their initial acceleration from a start is comparable to world class sprinters. Since Mass x Accelleration = Force, that makes the collision of these men absolutely terrifying. Who doesn't like that!

  35. As an American, let me advise my compatriots. Let's not point at another culture and say "They just want to get drunk." That's known as the pot calling the kettle black.

  36. Alan Shields
    South Lanarkshire.

    Answer is yes big time massive fan.

    Been a Steelers fan since 1996 first sport I was every interested in.

    Been to Super Bowl XXX in 1996 with my Dad was 12 comeing up for 13 at the time.

    Here we go Steelers Here we go Steelers.

    I have two Terrible Towels.

    And watching Giants @ Jets @ The moment & Rams @ my Steelers later on tonight.

  37. Where do you get the idea that "everyone is British"? Obviously, the majority are, but we're quite a few that fly in. I've been going to more or less every game since 2011, flying in from Sweden or Malta (when I lived there). And for a lot of the games I've met plenty of fans from across Europe.
    Otherwise I tend to agree with you on most other things. Thanks for the vid!

  38. One thing you have to admit…American sports are family friendly…go to any NFL game in the US…it's a 50/50 mix of men and women with a boatload of kids thrown in. Not the drunken sausagefest most football games are.

  39. I would bet the league tries somewhere in Germany if London gets a team. Take one of their home games and move it to different cities to see if there is the same kind of appeal. That way there isn't any extra transatlantic flights but they still get to test other markets.

  40. No respect for their flag so they get no respect from me. If they had tossed all those disrespectful SJWs out then I would have kept watching, but as far as I could tell they made one scapegoat and let the rest of them carry on.

  41. I would love to see a European football league. It would be great to have the winner of the American league play the European league championship and have a real superbowl.

  42. As a Texan and a Texans fan, I really hope y'all get a team. Believe it or not I've caught a few BAFA teams on facebook and happy for y'alls CFL connection, Go Kent Exiles!

  43. I lived in Dublin,Ireland and I’ve seen people wear NFL merch and I think there’s a potential NFL Market there as well. I think Dublin should follow in London’s footsteps for NFL.

  44. Dude, let's have a dose of reality. The UK has a large population. Of course there will be enough people to fill a stadium a few times a year.. It doesn't mean its a popular sport

  45. London is the ideal place for not just for NFL but for American sports. Both countries have similar cultures, speak the same language etc. If Americans do migrate abroad, it's mostly to the UK or an English speaking country. I know these things because of the business I'm in. I also have relatives in the US.

  46. I am a fan of Aberdeen FC in Scotland. I love American NFL. But I have decided that with global warming and carbon footprints. It is probably not a good idea to fly teams, cheerleaders and fans across the Atlantic Ocean to watch a sports game. We need to cut our carbon footprint, and it is not good to have teams crossing the Atlantic Ocean and increasing the climate change problem.

  47. American football is mind numbingly boring, it's so good only a few countries in the world play it, it will never come close to football which is played in every country in the world.

  48. The chargers and the rams are both up for grabs. Transient ass teams, get out of Los Angeles. Native Angelenos have every right to be a fan of any other outside franchises being without a team for so long. Come and take them London!!!

    God bless our Dallas Cowboys!!!

    It’s America’s team, google it…

  49. You described the soccer culture in America. Though it may not be as popular as the NFL people especially younger fans are into soccer. People in the U.S. can get together and watch a Liverpool vs Man United or Barcelona vs Real Madrid in the same place and have a good time. Fans will watch preseason club games and pack the stadiums.

  50. But why the Jaguars? I'm in NY and I am a jets fan but even I wouldn't pay money to see them play. Jacksonville is not exactly a step foward

  51. thats fucking weird dog, like, most people feel bad or weird if they dont support the team of there state/city. YET THIS DUDE OVER HERE

  52. I think the only real obstacle to an NFL team in London is the time differential for some games. When my Eagles played in London a couple of years ago, I loved the 9:30 AM start time. A 9:30 AM game would be a great way to start a Sunday during the season. But when its west coast team like Seattle playing London, finding the right time to play the game so both fan bases could enjoy it live would be tricky, no matter if the game was in London or Seattle. Even travelling would be not too big a deal, just leave one day earlier than normal.

  53. dallas AIN'T going anywhere. HMMM, look at Super Bowl XXXV or Super Bowl 35. Hope you schmucks inherit danny snyder and the redskins.

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